Working PaperSeptember 2026

Piloted in the region.
Built for Marriott EMEA.

A proposal to run the Edge series inside Marriott EMEA. Shaped together, hosted in your hotels, at no professional fee.
For Josephine Le Yannou and Deborah Braggs-Dsouza Ahead of our call3 September 2026Private and confidential
The story so farDeep Hospitality and Marriott

Not an introduction.
A continuation.


Jul 2025 · Lisbon
Lodging Products offsite
AI facilitation for 100 senior leaders. AI Champions presenting use cases, custom agents prototyped live.
Sponsor · Arielle Quick
Sep 2025 · Goa
The St Regis deep dive
A week on property: operations review, butler-service redesign, an AI butler agent piloted with the team.
Sponsor · Gurnoor Bindra
Feb 2026 · Abu Dhabi
AI for HR, Al Forsan
A full training day for the UAE HR gathering. 73 leaders across 67 managed properties, certified.
Sponsors · Menon and Snyder
Jun 2026 · Dubai
The Leaders Edge series
Five applied-AI afternoons. 82 leaders, a Marriott house in every room, from the Marquis to Bulgari.
In discussion · Dubai
JW Marriott Marquis
Property AI-role design reviewed with the team, an ExCom programme in discussion for the autumn.
Sponsors · Graf and Thackrey
Aug 2026 · EMEA L&D
This conversation
The introduction through JJ, the first call with Debbie on 11 August, and now this paper.
Every entry above is a room that asked for the next one. The appetite is real, the format works, and this paper is where that leads.
The proposal
We would rather build Marriott's AI training with Marriott than for it.

4
working afternoons in one week, for Marriott associates, in Marriott hotels
0
professional fees. Faculty, curriculum, data and certificates are on us for the pilot
1,000+
properties hold L&D budgets with no hotel-focused AI line to spend them on
"Overall, it has been phenomenal. We are so glad we did it."
Avinash Menon · Senior Director, Luxury HR, Middle East
"Great sessions, and great to learn from you on this ever-evolving area."
Richard Thackrey · Multi-Property HR Director, JW Marriott Marquis
Behind the words: the June 2026 series scored 9.2 / 10 on peer recommendation, 4.7 / 5 on satisfaction, and logged 258 committed actions.
The five-part June series proved the format. This is not another proof of concept. It is the design week for 2027: a closed pilot inside Marriott, your nominations, three or four of your hotels as hosts. One week in the autumn, then a series Marriott can standardise and scale.
The exchange

We bring the training. You bring the rooms and the people.


Deep Hospitality delivers

Faculty, curriculum, realistic datasets, certificates and follow-up, end to end. No professional fee for the pilot week.

EMEA L&D opens the doors

Three or four host venues across the family, the nominations that fill each room, and the call, with us, on which modules make the cut.

The one hosting ask

Host hotels put up the visiting faculty. Caroline flies in from Bangkok, with flights covered where possible. That is the entire ask. If it is difficult, we bring sponsors in to carry it, as we did in June.

Then the rollout decision

Surveys and committed actions after every afternoon, then a joint debrief on adoption, time saved and commercial lift. If it holds, the modules enter the 2027 catalogue, property-funded and priced per seat. The region funds nothing.

What this gives EMEA L&D

Every hotel already budgets for learning. The catalogue simply lacks a hotel-side AI line to spend it on. We bring the entry ready to submit: names, descriptions, audiences, durations and an indicative per-seat band. The 2027 line costs L&D nothing but a yes.

Next stepsafter this call

Four steps, and the week is real.


1
A yes in principle

Green-light the pilot and confirm the provisional line in the 2027 catalogue. We send the ready-to-submit entry within the week.

On the call · Josephine and Debbie
2
Open the nominations

Three or four host hotels across the family, and the names that fill each room. Dubai, Abu Dhabi, Cairo, London.

By mid-September · EMEA L&D
3
Shortlist the modules

Mark three or four from the library and name the audience for each. We table a recommended mix to start from.

Within a week of the call · Together
4
Lock the week

One working week, September or October, November at the outside. We hold a week for Marriott through the autumn.

Once nominations are clear · Together
Everything else is on us: faculty, curriculum, datasets, certificates, the catalogue entry, and the joint review that turns the pilot into the 2027 line.
The record
The evidence, for reading later.
Everything from here is background: who we are, what we have delivered, and what the rooms said afterwards.
Before you ask

Four questions, answered early.


Data security

Every exercise runs on realistic, fictitious hotel datasets built for the classroom. Nothing touches Marriott systems, nothing is installed, and nothing leaves the room.

Tools and IT

We teach on the tools your enterprise approves, Copilot included. The method is tool-agnostic by design. We would welcome a briefing with your AI enablement team.

Incumbent providers

The providers engaged so far serve the offices. Function-by-function training for hotel teams is not offered today. The pilot lives there, beside them, not against them.

Co-branding and legal

The certificate is a 2027 possibility, not part of the pilot. Nothing in the pilot week needs brand or legal sign-off beyond a room and a nomination list.

Anything else, ask us before the call: nitin.thariyan@deep-hospitality.com.
Why now
We teach people to think with AI, not which buttons to press.

1%
of leaders call their AI deployment mature, though 92% are raising investment
70%
of the value from AI sits in people and process, by BCG's 10-20-70 rule
BCG puts 10% of AI's value in the algorithms, 20% in data and technology, and 70% in the people and process around them. The tools are ready and the budgets are moving. What separates the leaders is that capability, and that is what this training builds. Sources: McKinsey, Superagency in the Workplace, 2025 and BCG, 2025.
Map of delivery locations across Europe, the Middle East, Africa and Asia
The recordwhere we have delivered

Three years, four regions.


Since 2023, across four regions and 20+ brands. From a one-hour primer to a 450-person room and weeks embedded on property. Delivered in Dubai, Abu Dhabi, Riyadh, across India in Delhi, Jaipur, Goa, Bangalore, and in Tbilisi, Luanda, Lisbon, Copenhagen and Bangkok.
The work

On the floor, and in the room.


CopenhagenA 450-leader keynote
When AI meets high-end customer service, to a full hall.
St Regis GoaOn-site operations deep dive
Butler-service redesign and an AI butler agent piloted with the resort team.
DubaiThe AI series
LisbonProducts offsite
RiyadhHospitality leaders
TbilisiMinistry of Tourism
BengaluruConrad deep dive
LuandaOn-property immersion
Eight of the rooms so far, and the list keeps growing month on month.
The reach

Houses we have worked across.


Aman
One&Only
Mandarin Oriental
Kempinski
Conrad Hotels and Resorts
Radisson Blu
Naia Island
Emaar Hospitality
A sample of the brands and venues from our training rooms. Beyond the training practice, Deep Hospitality is trusted on high-end transformation work, including the group-wide training curriculum for an ultra-luxury operator and advisory into a global brand's luxury division. In confidence.
Why it landswhere generic AI training does not

Built by hoteliers, proven on hotel floors.


A closer lookthe June series

Role-relevant from the first minute.


3 Jun · 31 leaders
The F&B Edge

Menu engineering, pricing, staffing scenarios, P&L storytelling.

22 Jun
The Engineer's Edge

PM schedules, work orders, energy and compliance run on evidence.

23 Jun
The Housekeeper's Edge

Defect tracking, room assignment, visual quality control, staffing.

24 Jun
Forecasting with Confidence

Predictive modelling through real demand data, no equations required.

25 Jun
Deep Personalisation

Guest-journey mapping and retention signals, service culture upgraded.

Each module is a half-day working session: real challenges worked hands-on in AI tools on realistic hotel data. Everyone builds something and leaves with workflows for the next morning and a certificate.
How it scalesthe curriculum architecture

The same parts, assembled to fit each room.


The Signal
The 60-minute primer. What AI can and cannot do in hospitality. The front door to any engagement.
The Grounding
The shared foundation. Fluency, clean data, responsible use and judgement. The core every leader takes.
The Lens
The thinking layer. Pushback, decision-making and systems thinking. Knowing when to trust AI and when to challenge it.
The Field
Functional modules. Quality, HR, Finance, Revenue, Front Office, Housekeeping, F&B and more, swapped to fit the room.
The Lab
Live simulation. A multi-day scenario on realistic data where teams diagnose and decide under pressure.
Bespoke
Your use cases. Real challenges and data from your teams, dropped into the frame so the programme is yours.
Think of it like a flat-pack store: the components are ready and quality-controlled, so we assemble the programme you need rather than build from scratch. Quick to stand up, and consistent across a portfolio.
How we work with you

We hand you the building blocks, and keep them alive.


The building blocks

A structured module library plus realistic, safe hotel datasets and use cases. The raw material every exercise runs on, fictitious by design.

Always current

Because we work at the frontier of both AI and hospitality, we keep the modules and the data replenished as the tools and the practice move.

No product, no allegiance

Not a software vendor, tied to no provider. Anthropic, OpenAI, Microsoft or whatever you run: we teach on your stack, and the skill outlasts the tool.

End to end

Engage us and we run the whole thing: the building blocks, the delivery, and the refresh that keeps it current.

Your data stays yours. Every exercise runs on realistic, fictitious datasets.
In their words

What the room said afterwards.


9.2 / 10
how likely attendees are to recommend it to a peer
4.7 / 5
attendee satisfaction across the series
258
"one thing I will use tomorrow" commitments logged
"I believe it was very well received. Let's see if we can bring this to Egypt for sure."
Sergio Snyder · Senior Director of HR, UAE, Levant and Egypt · by email, February 2026
"I was a bit apprehensive about a whole day of AI. The day flew by, and I learned so much."
HR leader, UAE property · February 2026
From the June-series survey, 27 respondents. Several went on to book follow-on work: coaching, property immersions, departmental builds.
The facultyoperators first

People who have run the floors they teach.


Caroline Hardman
Co-founder, Deep Hospitality

Former Operational Excellence lead at Jumeirah and Minor Hotels, driving brand expansion across Asia, the Middle East and Europe. Leads programme design and delivery quality.

Nitin Thariyan
Co-founder, Deep Hospitality

Former Head of Operational Innovation, Marriott EMEA. Lean Six Sigma Master Black Belt, 25 years across Marriott, Starwood and Jumeirah. Leads the functional curriculum and use-case design.

Supported by a delivery crew covering analytics, data engineering and facilitation on every cohort.
What a partnership could open

Shaped together, at Marriott speed.


The June series is the proof of format. These are possibilities to shape with your team, not a fixed offer.
Thank you
AI prepares. The professional decides. We teach the difference.
Caroline Hardman · caroline.hardman@deep-hospitality.com · +66 92 246 0291
Nitin Thariyan · nitin.thariyan@deep-hospitality.com · +971 56 537 2122
Deep Hospitality × Marriott